GREY IS THE NEW PINK

The Weltkulturen Museum Frankfurt am Main a much anticipated and talked about exhibition "GREY IS THE NEW PINK" started with a bang.

What defines being old within different cultures? For everyone age is a very close, individual, relative phenomenon that on the other hand is treated as something defined by societies.

It was necessary to develop a concept that visualizes age and aging in a wide variety of perspectives and can do justice to this ubiquitous phenomenon.

A worldwide “call for content” delivered a huge load of diverse and authentic picture and media materials concerning “age” as a topic by voluntary suppliers. This was taken into the exhibition layout.

For the exhibition "GREY IS THE NEW PINK" CPP Studios created the graphic design including media for the public relations as well as the layout of the exhibition catalog. Technical support was also provided by the CPP Studios team.