ZF - IAA 2019
Mobility Solutions of tomorrow and the day after tomorrow. Again this year, CPP Studios created an impressive and tangible experience for the visitors of the IAA Frankfurt by designing and producing digital content for the presentation of the latest technologies of ZF Friedrichshafen AG, the world’s fifth largest automotive supplier.

A special highlight of the exhibition stand were two transparent vehicles made of acrylic, which were digitally enhanced with motion graphics on an eight meters wide LED screen, using augmented reality (AR) to demonstrate the progress of assisted and fully autonomous driving in visual diversity. Five high-resolution camera systems broadcasted the environment live. Visitors and guests of the ZF booth also became part of the fascinating production.

Information about the latest driving technologies regarding safety and comfort was packaged in attractive graphics and animations and could be discovered by visitors of the trade show on numerous interactive screens. CPP Studios also expanded already proven real-time 3D applications, that allowed the users the playful exploration of functions and benefits of ZF’s technologies in various driving scenarios and environments.