ZF - IAA 2017
ZF - IAA 2017 At the IAA 2017, visitors could discover the diversity of the ZF portfolio close up. “See-Think-Act” is the maxim for continually new safety standards. ZF develops cutting-edge automotive technology, which produces intelligent safety systems modelled on human perception and sensors.

Application-content of the ingeniously-designed, interactive touch display documented the progress from assisted to autonomous driving, digitalization and e-mobility, as well as a number of related scenarios.
CPP Studios developed the concepts and was responsible for the visualization and technical production of the illustrative exhibits.
The interplay of real image and 3D environments on a large screen created futuristic scenarios of new mobility. Produced by CPP in cooperation with the OSK Agency, the film offered visitors the chance to fully immerse themselves in the ZF-themed world “On the road to Vision O” - time travel into a future without emissions or accidents.
In the brand or trademark tunnel created by CPP Studios, an interactive, controllable video landscape of mirrored walls, ceilings and floors, visitors moved amidst an imposing environment of computer-generated images.

This year, too, the actual ZF Concept Cockpit was a popular segment of the IAA presentation. With interactive, two-way functionality, it invited visitors to test the future driving experience in a new generation of mobility.
In the front section of the IAA display, the central exhibit produced by CPP Studios was an eye-catcher: a large-format presentation, on fifteen 55 Zoll displays, of ZF’s components for safe driving.

Altogether, CPP Studios designed, planned and realized six productions for the ZF presentation at the IAA 2017.