Beyond pathos If SC-Sportmarketing paying us a job visit, we know: It is getting cinematic. Opel+ is a product portfolio that by smart applications enhances the daily life value of Opel cars for their users. This is by no means the typical car industry pathos and CG barrage. This is down to earth communication with car owners that actually have a normal life.

This Opel+ clip series is now up to four episodes. To us it is a perfect example of how to create ads for a car manufacturer beyond catchphrases, cheap CG trickery and pathos. Pure entertainment. Coming of everyday life. Normal. Inspiring some laughter even amongst our actors and our production crew.