IBM - Centennial Event
The International Business Machines Corporation turned 100. At the company's 100th anniversary, Campus Ehningen held a gala event and IBM invited important customers and VIPs.
Instead of taking the usual route of a stage-based program, CPP prepared a multimedia show that was presented in the five-story atrium of the IBM campus. The show included presenters, as well as acrobatic and theatrical performances – all combined with multimedia elements. The entire atrium was re-designed and re-purposed to create a kind of free-floating stage. Visitors stood all around the stage and watched the show from various perspectives which further increased its dramatic effect and entertainment value.
Instead of taking the usual route of a stage-based program, CPP prepared a multimedia show that was presented in the five-story atrium of the IBM campus. The show included presenters, as well as acrobatic and theatrical performances – all combined with multimedia elements. The entire atrium was re-designed and re-purposed to create a kind of free-floating stage. Visitors stood all around the stage and watched the show from various perspectives which further increased its dramatic effect and entertainment value.