IBM - Alexandra@CeBIT 2014
IBM commissioned the CPP team with producing 10 short videos and four live programs providing daily coverage of the fair. The live programs and clips were viewed over 100,000 times and, with blog reports, they reached a total count of almost half a million clicks.
Both the live programs and all short videos were recorded, edited and posted online at the fair.
The visual production concept was based on the usage of a high-quality camera and shooting the scenes as planned sequences. The result stood out from the otherwise conventional fair reporting and, consequently, the videos continue to be watched and shared even long after the end of CeBIT.
Both the live programs and all short videos were recorded, edited and posted online at the fair.
The visual production concept was based on the usage of a high-quality camera and shooting the scenes as planned sequences. The result stood out from the otherwise conventional fair reporting and, consequently, the videos continue to be watched and shared even long after the end of CeBIT.