ABB – Automatica 2018 A new Era of Robotics has found its way into the factory of the future – to get a more personal impression of how digitalization and collaboration look like in the next century, attendees of the Automatica 21018 could visit the show booth of ABB.

While the large screenwalls inside of the Highlight Area gave a wide overview regarding ABB’s new portfolio of robotic systems, further details could be recalled via interactive touch display.

CPP Studios did the architectural design of the Highlight Area and also created and produced the animated and interactive content which was played on the screens of a 4 meters high construction, creating a visually stunning highlight with long distance effect as well as an accessible room into the future.