TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
  • TRW - IAA 2011
FILM ANIMATION AUDIO
TRW - IAA 2011 What happens when a car drives directly at a static obstacle and the driver doesn't hit the brakes? If things go according to our customer, TRW, quite a lot happens within the car – and an accident is avoided.

As a producer of sophisticated technology for the automotive industry, TRW develops car components that prevent accidents and make cars safer. We produced a film and three interactive exhibits to present TRW’s technologies to visitors at the IAA (International Motor Show).

The image film merges computer-generated elements with live action, and was produced using three RED cameras and a motion control rig, amongst other things.

The interactive exhibitions were, in part, developed and produced using completely new technologies. The most outstanding development had to be a curved touchscreen created to present TRW globes.