AUDI - IAA 2011
EXHIBITS|DIGITAL
AUDI - IAA 2011 Audi pulled off a breathtakingly impressive show at the 2011 IAA (International Motor Show). The UFO at the fair in Frankfurt was a visitor magnet and garnered quite a lot of attention.

It was a very large structure that was impressive not only from the outside, but also from within. Visitors who ventured inside were captivated by what they saw. First, they encountered a nearly 20-meter-long pseudo-holographic display with an LED background that showcased concept cars and communicated Audi's core messages.

Next, visitors were able to interact with touchscreens placed in front of the display, using a 3D real-time interface to select between various topics. The interfaces featured unique real-time elements that appeared dynamically and could respond to how the user interacted with the program.